It’s common for buyers to say they’re waiting for mortgage rates to drop before making a move — especially at the start of a new year. While rates are an important factor, focusing solely on them can cause buyers to miss valuable opportunities. In Glencoe, Winnetka, Highland Park, Deerfield, Northbrook, Lake Forest, Wilmette, Evanston, Glenview, Riverwoods, Bannockburn, and other North Shore communities, today’s market still offers strong long-term potential for buyers who act strategically. I help buyers evaluate the full picture at JanieBress.com.
One key consideration is competition. When rates eventually drop, more buyers are likely to re-enter the market at the same time, often driving prices higher. Buyers who purchase now typically face less competition and more room to negotiate, which can offset a slightly higher rate. Many buyers also plan to refinance later, but they can’t refinance a home they didn’t buy. I walk clients through these scenarios every day at JanieBress.com.
Another factor is home appreciation. Even modest appreciation in Glencoe, Winnetka, Highland Park, Deerfield, Northbrook, Lake Forest, Wilmette, Evanston, Glenview, Riverwoods, Bannockburn, and other North Shore communities can outweigh short-term rate fluctuations. Waiting on the sidelines may mean paying more for the same home later. Buying now allows you to start building equity immediately while securing a home that fits your needs. Learn more about navigating today’s market at JanieBress.com.
The best time to buy isn’t about timing the market perfectly — it’s about making a smart decision based on your goals, finances, and lifestyle. If you’re waiting for rates but feel ready otherwise, it may be worth exploring what’s possible right now. I’m always happy to help buyers make confident, informed choices at JanieBress.com.
Janie Bress
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